【Lab】2026 Slogan "Always Observe" Announced

The Ochi Lab's slogan for 2026 has been decided: "Always Observe."

The Essence of Observation

"You see, but you do not observe." — Sherlock Holmes, A Scandal in Bohemia

These words, spoken by the legendary detective Sherlock Holmes to Dr. Watson, capture the fundamental difference between "seeing" and "observing."

To see is passive—merely receiving information that enters our eyes. To observe, however, is an active endeavor. It requires sharpening our awareness, paying attention to details, and striving to understand the meaning behind phenomena. This distinction determines whether one can arrive at the truth.

The Importance of Observation in Sports and Research

In sports settings, detecting subtle changes in an athlete's movement, facial expressions, or breathing rhythm—capturing these minute signals—directly impacts the quality of conditioning.

The same applies to research. Patterns hidden within data, subtle fluctuations in experimental results, minor differences from previous studies—these are phenomena easily overlooked by casual glancing. Only through careful observation can the door to new insights be opened.

Cultivating an Eye for the Essential

"Always Observe."

This slogan embodies our commitment to discerning the essence beneath surface phenomena, never being misled by superficial appearances.

In 2026, the Ochi Lab will continue to pursue new knowledge in sports science with keen observational skills.